We help many artists and craftspeople reach a national audience. The other thing Artful Home does that artists are interested in is that we invest heavily in marketing their work through our print catalogue we send out more than 2 million copies. It gives artists a comfort level that they are essentially showing their work or playing in a sandbox with their peers, with their equals. There is one very key difference: Every artist has to be juried on. What makes Artful Home an attractive retailer for artists compared to other online marketplaces? We overhauled the architecture of our site so that customers can search and navigate far more easily. So we completely redesigned our catalogue and our website. We’ve continued to update the parts of our site that are dedicated to artists to keep the flow of communication going.įinally, we felt it was critical to revamp the look and feel of not only the brand but how we showed off this beautiful work. So we worked on streamlining many of our processes, to help artists be able to ship more quickly, to get information from us better. ![]() The company was set up with an extreme focus on artists, but without systems in place to help artists work more as businesspeople. One was to become very customer-centric and understand what our customers were looking for and how to better serve them. What specifically did you see that needed to change? ![]() ![]() But also, it was a difficult time for artists it was a difficult time for any of us in the business of selling art and craft. First of all, it was an innovative business that was failing – as in, having a great deal of difficulty making ends meet. What were some of the challenges of taking the reins? You joined Artful Home just as the recession hit. In 2008, Lisa Bayne joined as CEO, ushering in another era of innovation. In its first iteration, the company (then called the Guild) published art and décor lookbooks for trade professionals, before strategically pivoting in 1999 with a new e-commerce platform. Online retailer Artful Home knows a thing or two about reinvention. The project transformed a small house in the community into the group's headquarters and also a meeting point for the community.American Craft Council American Craft Council Main navigation In order to strengthen the sense of community in the workplace and encourage poverty reduction, Estudio Flume carried out the project of the Cooperativa das Mulheres Produtoras de Castanhas de Caju, in Bom Jesus das Selvas, Maranhão. Thus, there is a wide variety of programs in the selected works. It is worth mentioning that we understand culture as the referential accumulation of a people through the most different actions, whether artistic or not. Therefore, after presenting popular housing projects developed in Brazilian communities, we searched for cultural equipment that occupy rural and urban areas that are less privileged in terms of infrastructure. ![]() Sustainability and Performance in ArchitectureĪ public program fulfills several functions that, in addition to improving the social dynamics of the surroundings, can be an important factor in increasing the feeling of belonging, the offer of jobs and services, and the quality of life in the area. The Future of Architectural Visualization
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